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2021 smart home market development trend

(Summary description)Smart home has become a development trend and has entered the lives of the people. Items such as smart door locks, smart lights, smart home appliances, and smart security have become popular items for consumers.

(Summary description)

Smart home has become a development trend and has entered the lives of the people. Items such as smart door locks, smart lights, smart home appliances, and smart security have become popular items for consumers.


In recent years, thanks to the rapid development of new technologies such as the Internet of Things, artificial intelligence, and 5G, domestic smart homes have passed through the three stages of automation, single product intelligence, and Internet of Things + home scenarios, and entered the whole house smart exploration period. With the help of AIoT, big data, and machine learning technology, the AI ​​capabilities of smart terminals have gradually improved, learning user behavior, building user portraits, and the trend of active intelligence and non-probation services for smart home devices have emerged.

   At present, in the domestic market, giants from the communications, Internet, home appliances, home furnishing, real estate and other industries have released smart home strategies and laid out product ecology, and the track is extremely hot. According to the big data monitoring of real estate, among the newly opened projects of national fine decoration from January to July 2020, the matching rate of smart homes reached 82.2%, an increase of 7 percentage points from the same period last year. It can be seen that under the epidemic situation, the smart home industry is not retreating but advancing, and the rise of the "home economy" has made consumers' demand for smart terminals more refined and stricter.

    1. The growth potential of smart homes is tilted towards fragmented devices

    For families with a house purchase or renovation plan, it is natural to build a smart home framework during the pre-installation stage, and embed the pipelines and routes of lighting, music, switch sockets and other systems during the renovation process. However, for most families, the "speaker + smart single product + APP" fast-food smart home system is the first choice. Therefore, in order to quickly open up the home scene and realize the interconnection of indoor infrastructure, traditional home products must accelerate the process of intelligent transformation.

At present, traditional home appliance manufacturers such as Gree, Midea, Haier, Philips, Oppo, etc. have respectively connected to the platforms of Ali, Xiaomi, Baidu, and Huawei. Terminals such as lamps, refrigerators, TVs, washing machines, and electric curtains have basically realized intelligent control.

According to IDC FutureScape forecasts, by 2021, the growth rate of smart lighting will exceed 90%, and that of smart home appliances will exceed 30%.

  2. The smart home ecological platform will gradually unify from the underlying system

     According to IDC FutureScape forecasts, by 2022, 85% of the devices can be connected to the Internet platform, and 15% of the devices are equipped with the Internet of Things operating system. Such a large volume of smart devices also puts forward more stringent requirements on communication stability and data transmission power consumption. Low-power communication represented by Bluetooth, ZigBee, LoRa, and NB-IoT has gradually become the mainstream in the home furnishing field. . 

     3. Vision and sensor interaction will become an emerging growth point

     At present, smart speakers are the leading representatives of domestic smart home interactive terminals. Alibaba’s Tmall Elf, Xiaomi’s Xiaoai classmate, and Baidu’s Xiaodu have almost formed a three-pronged monopoly in this field. In terms of ecological coverage, User experience and other aspects have their own strengths and weaknesses.

    Today, smart home devices will further develop towards multi-modal interaction. According to IDC FutureScape forecasts, by 2021, 24% of smart home devices will be equipped with visual or sensor interaction functions. The improvement of vision and sensor interaction technology will further catalyze the development of mobile products in smart home devices.

    In terms of vision, smart speakers such as Xiaodu, Tmall Elf, and Xiaoai have all launched new products equipped with interactive smart screens, enriching consumer interaction methods, and expanding application scenarios to online by installing cameras. New scenes such as education, video calls, and observation of children living alone at home. In terms of sensing, with the continuous development of AI technology, different types of electronic skins have come out, which can detect human blood pressure, blood sugar and other indicators. Some smart toilet manufacturers have also installed biosensors in their products, which can be detected by urine. Consumers provide health management advice.

     4. The home interaction center gradually develops towards a larger screen

     Nowadays, human beings have entered the multi-screen era, and mobile phones, computers, smart watches, pads, and televisions have all become human-computer interaction terminals. As smart scenes become more abundant, the data and information carried by the screens will also expand. In the future, home appliances will gradually connect and link with office and vehicle-mounted devices, thereby promoting the development of smart home interaction centers to large screens.

     According to IDC FutureScape forecasts, in 2021, smart TVs with 65-inch and above will account for 33% of the total, and voice assistants will reach 68%; smart speakers with 8-inch and above screens will account for 40% of the in-screen speaker market.

    5. The development of home interaction centers will have higher requirements for the improvement of computing power

     The smart home interaction center will gradually develop into a large screen. With the increase of interventional devices and the expansion of application scenarios, the amount of information and data it carries will also greatly increase, so the computing power must also be "followed and not left behind."

    6. Data privacy and security will become an important issue in the construction of major ecological platforms

    In the information age, consumers have experienced too many big data privacy leaks, and their awareness of protecting biological information such as fingerprints and human faces has gradually become indifferent and helpless. The home scene is different from office, security, medical and other fields. It is extremely private, but it is also the scene with the most terminals and the most vulnerable to attacks. Therefore, the demand for localization of data processing is gradually increasing.

    At present, Baidu AI face recognition SDK has gone through multiple rounds of upgrades and iterations, which can realize offline RGB live detection, offline near-infrared live detection, offline comparison recognition, offline face database management and other functions; ArcSoft's vision engine also It also supports offline face recognition and personal verification; iFLYTEK’s open platform can provide offline command word recognition services, based on an embedded offline recognition engine, with zero-traffic real-time response, realizing fast and stable localized voice services.

    7. Smart homes will further penetrate into fourth- and sixth-tier cities

    At present, although the smart home field in first- and second-tier cities has many advantages such as market concentration, consumer education completed, convenient after-sales maintenance, and complete supply chain, the penetration rate is almost saturated, mainly due to the excavation of the stock market, while the vast market is sinking Space may become an important part of the market reversal.

    IDC FutureScape predicts that by 2021, the penetration rate of smart home devices in Tier 4 and Tier 6 cities will reach 7%.

    Today, the smart home industry has gradually formed a consensus on the vision of "unified standards, interconnection and interoperability", and the interconnection and interoperability of the home scene has further created new opportunities for various enterprises. With the popularization of UWB technology, smart The iteration of the screen, I believe that the "Jarvis"-style active intelligence and non-inductive linkage may not be far away.

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